The Research On The Communication Strategy Of Health TV Program

With the development of our human society, the average level of our country's public health has gradually become the important measure of a country's economic and social development, then in order to establish the way of public health life, improve the public health life awareness, build the overall public health concept and promote the public health level, the dissemination of public health is to be the main method well used in countries. In 2003, the "SARS" rampant as the catalyst to pushing the public health concept dissemination and at the same time, with the development of our economy& society, it shows that our Chinese public having strongly request for the health concept knowledge,which also appear some of TV programs that with the main idea is to share the health knowledge.In my following essay content, there is taking the Twinkling Lights TV program for example,using the text and rhetoric analysis method, taking the research object as the TV program composing main element and the all elements relationship, from the aspect of text and content analysis this TV program strategy and content composing strategy, also mentioned this TV program by using ideological rhetoric, academic rhetoric, academic authority rhetoric and as the main content of traditional Chinese medicine health care making this TV program from the aspect of speech right control, risk management, management qualification and other dissemination strategy having the available problem and aiming at the problem presenting the solution that practicing the purpose of public welfare services, professional qualification management, effective risk assessment.