Research On The Credibility Of Mainstream Financial Media Under The Background Of All Media Era:Based On Economic Daily News

Since the reform and opening up,with the development of market economy and the improvement of people’s income level,more and more people begin to understand the market environment through media,pay attention to economic information and obtain investment suggestions,so as to guide personal economic activities.Online financial talk show is an important type of talk show.With the advantages of flexible form,interesting content and sharp point of view,it has gradually become the viewing choice of financial lovers in the Internet era.Looking at a large number of online financial talk shows,compared with other types of online talk shows,phenomenal programs are rare.Through the research and analysis of the current online financial talk shows on major websites,it can be found that this type of programs generally have problems such as over reliance on hosts,solidification of program mode,strong substitutability,single profit model and so on.From the perspective of the long-term development of the program,if the online financial talk show wants to stand out,obtain more audience groups and remain in the program market for a long time,it is the best choice to take the road of branding.At present,many program producers have realized the importance of "brand" to program development,and began to try to obtain more benefits by strengthening the brand of programs in program production.From the perspective of brand communication,from the four levels of brand construction,brand operation,brand value and brand development,this paper analyzes the overall brand communication process of online financial talk show by searching the programs of online financial talk show in major video websites and taking samples,and using the methods of content analysis and comparative research,And give suggestions on various problems existing in the current program.Although the network financial talk show is still in the initial stage of development,the development of branding still has a long way to go.However,in the process of program production,if the program team can work together,constantly innovate and learn,improve the quality of the program and explore the value of the program,China’s online financial talk show and even the whole talk show market will become more orderly and prosperous.