Research In China Since The Media Talk Show

Since the 1920 s the media talk show first appeared during a radio talk show in America. It the conversation as the main form of programs, involving economic, political, cultural, emotional, life, and many other aspects. Talk about China than in the United States more than 60 years later, began to appear in the 1990 s. Then talk show in our country each big television, broadcast the truth until the end of the 90 s, the happy talk show has become a mass audience of a form of show. But China’s TV talk show goes into his own bottlenecks. Main reasons are in the form of talk show has been solidified, dialogue space relatively narrow, some talk show just for humour, regardless of the content of the shallow and vulgar. Combined with the development of the network now, watch TV less and less, many audience have abandoned the TV remote control, more time to watch video in Internet. TV talk show want to out of the bottleneck, it is necessary to keep pace with The Times into the network era, seek new living space.In this paper, from Advanced media platforms as an entry point, focusing on the platform on top of this new form of talk shows. significance, innovation and research methods of the article. The second chapter, made a media platform for self-presentation and analysis system. From the transmission, content, advertising, the audience will be a four from media and traditional media gap analysis, and formulated a media platform from which to develop advanced talkshow supports. The main purpose of this chapter is to do background foreshadowing third chapter illustrates the necessity and feasibility of self-generated media talk show. Chapter III, on the basis of the second chapter of our country since the origin and status of media talk show in-depth analysis. The main contents include definition, development context of the talk show, but the analysis shows the status quo in terms of causes, the program features, problems, mainly with the sub, "Luo Ji thinking" and "Xiao said," two tranches program for the case study. The fourth chapter is the last part of the article. In this paper, the future direction of the media from talk show to do a certain outlook, and for the development bottleneck may encounter gives the corresponding countermeasures.The innovation of this paper is to analyze the talk show into bottom-media platform to explore their environment in the development of new features from the new media age, as well as future development and strategyThis research conclusions are made from the media talk show, although vigorous development, but there are still. The lack of individualized programs; from the media platform to exploit the advantages are not sufficient; the form of a single program; content selection limitations; audience viewing habits hard to break a problem. Require from the audience strategy, brand strategy to address these issues; together four aspects to be addressed in the form of policy, the external environment strategy. Specific methods, the article made a detailed exposition.In this paper, the literature survey, case analysis, collate and send to study topics, the ultimate end result is that our country from the media talk show in the future development strategy, in order to provide for future research from the media talk show the experience.