A Study Of The Youth-Literature Publishing Of Guo Jingming

The youth-literature mainly aims for the youth. In general, it means the writings that reflect the living and feelings of the youth. The youth-literature has become an important phenomenon starting from the twenty-first century. As the most shining youth-literature writer in China, Guo Jingming gained a great success in the youth-literature publishing market, despite the plagiarism scandals and his poor public image. This study not only summarizes the characteristics of his writings, but also tries to reveal the inner mechanisms and external social and cultural elements that have shaped the youth-literature trend through careful examination of the publishing histories of the most famous youth-literature writer. The author argues that several major elements worked together to make this phenomenon extraordinarily successful: the state-owned and private publishers pursuing profit are both market-oriented; the joint external driving forces of the internet,social and the youth popular culture; and the young youth-literature readers.Although the youth-literature publishing of Guo Jingming has brought him a great market success, it also leads some negative impacts on the youth, such as the money worship and the catering for the youth needs without considering the literature value. This study also tries to analyze the reasons behind the negative impacts. Finally, the author proposes some measures hoping to strike the balance between the youth-literature commercialization and its literature value.