| With the development of We Media on WeChat, a number of media elite and Internet elite have engaged themselves in We Media, and digital publishing has been emerged as a new ecological pattern.This paper takes a typical We Media for example, showing the operation means of We Media on WeChat in detail from the angle of publishing and communication.On this basis, this paper introduces the general situation of We Media on WeChat in digital publishing field, and summarizes the current problems and countermeasures.In this paper, the first chapter is about the background and meanings of the selected topic, as well as the research content and research methods, etc. And relevant literature on the digital publishing and We Media are reviewed.The second chapter introduces some concepts and theories about We Media and digital publishing.The third chapter is a brief overview of We Media on WeChat, including the general situation of We Media on WeChat in digital publishing field, development tendency of We Media on WeChat, and so on.The fourth chapter analyzes the practice and operation mode of a typical We Media on WeChat named “Da Xiang Gong Hui” in the field of digital publishing.In this paper, the fifth chapter summarizes the development bottlenecks of We Media on WeChat in the field of digital publishing, such as the lack of original content, intense competition between We Media, functional defect of WeChat and the lack of profit model, etc.The sixth chapter puts forward some countermeasures and suggestions according to the difficulties on the basis of the previous five chapters. For those which want to continue to develop in the field of digital publishing, they should attach great importance to the original content, pay attention to accumulation of operating experience,and improve the user experience, and explore profit model actively, etc. Meanwhile, Tencent and related management department should try their best to try our best to promote the development of We Media on WeChat. |
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