| Zhang Haidi Typical was the first typical character since reform and opening up, but also is the moral idol of minds of generations. A large and systematic political propaganda plan behind her appearance. Passage of time, Zhang Haidi is no longer just a political propaganda spiritual symbol, but has a richer media image. At the same time, in the Internet culture shock, her media image, there have been new changes.In this paper, nearly four hundred news reports from 1981 until now about Zhang Haidi on the "People’s Daily" as the sample,Using the method of literature analysis, content analysis, collation, quantification and statistical analysis, focusing on generation and significance of Zhang Haidi ‘s media image, and the changes of the media image, the impact of rumor on network, and the future development of the report of typical character.This paper is divided into five parts. The first part of the introduction, to explore the research background, research purpose and research current status, difficulties and propose research and innovation of this paper.The second part introduce the situation of "People’s Daily" samples collected, and introduce the research methods and the research object in detail, also the samples how to collect also are introduced.The third part analyze the 384 reports about Zhang Haidi in the "People’s Daily" in detail.First, the analysis about the media image of Zhang Haidi will be divided into four years. The paper proved the proposed three assumptions: The number of report about Zhang Haidi change with the political force change; Zhang Haidi has become a spiritual symbol; Media image of Zhang Haidi has changed over time. Finally,the paper use news value, semiotics, narrative perspective to comprehensive analysis the change of media image in the thirty-five years.The fourth part focus on generate and meaning of Zhang Haidi’s media image through literature analysis, combined with statistical data, combing ideas about the Zhang Haidi’s value of news and political context.The typical media image of Zhang Haidi generated by a strong news and deep political factors. Finally, by contrast with the United States Helen Keller’s analysis, pointing the ideological color of Zhang Haidi as "Chinese characteristics" Typical.The fifth part, Research focus on the Internet era,Typical character have suffered from culture shock and rumor of network,we will have a deep thinking about it and the future development of the reports of typical character. |
