Changes Of People's Daily's Typical Report Of The “Eighth Company Of Nanjing Road”

Typical report only exists in China and it has played an important role for a long time. Even now it is being a correct guide in socialism core value outlook in the development of Chinese society. So studying the development of typical report is important for the development of Chinese journalism.People's Daily is the party newspaper of the Central Committee of the Party of China and the large-scale comprehensive daily newspaper. It has a great influence on Chinese politics, Chinese society and Chinese journalism. So this thesis considers the typical report which comes from People's Daily, of the Eighth Company of Nanjing Road as the topic, and tries to explore the development by studying Chinese history, and to study the reason why the development happens, to conclude the mistakes made during the development, and to make some suggestions. To be sure, the Eighth Company of Nanjing Road has a special position among all the typical persons and the typical collective. It has been reported for along time so can well reflect history. Besides, it survives many other typical persons or collectives and shows strong vitality. So this paper chooses it rather than other typical persons or collectives which is reported by People's Daily.Based on history and data, here are conclusions which comes from the analysis made by this paper:First of all, with the change of time, People's Daily's typical report of Eighth Company of Nanjing Road has changed as well. The changes includes more topic of report, more diversity of types of news, more decentralized in newspaper's layout, more concentration on communication effect and audience. Besides the media image of Eighth Company of Nanjing Road also become more close to ordinary people rather than a perfect typical one.Secondly, the thesis tries to analyze the reasons.The first reason is the change of political environment, which includes the beginning of the object of research, the Cultural Revolution, the development of socialist market economy, and the new time of developing harmonious socialist society and Chinese dream.These change brings the change of typical report of Eighth Company of Nanjing Road in People's Daily.What's more is that the change of economic structure and cultural ideological trend also play significant roles in the change of research object.Thirdly, the paper conclude the mistakes which were made in the early time, which includes the ignorance of communication effect when People's Daily released the mews of Eighth Company of Nanjing Road. And the perfect image which will make the audience feel distant.The thesis also shows the challenge which will be faced in the new time, including the weakening of political guiding function, the negative influence of socialist market economy as well as the challenge of no-main-current phenomena.