Narrative Strategies Of Newspaper Sports News In The New Media Environment

Taking Network technology and mobile technology as bones, and digital technology as soul, the birth of new mediagreatly changed the environment of society. Under the new media environment represented by the Internet, the propagation subject, propagation means, propagation environment and propagation structure has undergone significant changes. Taking newspaper as the propagation, the sports news must pay more attention to narrative strategy study in order to get more time for survival and change.The selection of narrative perspective is inclined to humanity. Employing internal focalization and multiple perspectives a lot can create immersive feel for readers and reveal thefeatures of sports news, which will shorten the length to audience. The choice of narrative time focus on perversion, using example narration, prolepse, time and space to build the up and downs competition rhythm for audience. Narrative means is more diversified. The more employing of story narration, meticulous and cinematic narration and picture narration are able to arise readers' interest. Narrative mode often use myth type to construct atmosphere for sports news by matrix of home, hero etc.