Research On The Construction Of Xinjiang Economic Newspaper Industry Value Chain

Since the central approved the establishment of Guangzhou Daily Newspaper Group in1996, our country newspaper industry formally entered the stage of forming press group.Then, the focus of the newspaper market competition from product, price level to traditional press group as the carrier of the industry value chain and the corresponding strategy.Xinjiang province,as the strategic barrier of Northwest China, is an important gateway for China's opening to the outside world, and the main force in the Economic Zone on the Silk Road.Since the eighteen party, the Party Central Committee with Comrade Xi Jinping as the general secretary attaches great importance to the work of the development and stability of Xinjiang."The Xinjiang Economic Daily” as the mouthpiece of Xinjiang Uygur autonomous region people's government, founded in 1991. After more than 20 years development, the Xinjiang Economic Daily has developed from a newspaper into 11 to 6 issue 1 and industrial aggregation network group of newspaper. In this article, through the value chain theory and application of relevant papers and works, both at home and abroad about the current situation of the newspaper industry value chain to building, and build the basic analysis of the current domestic newspaper industry value. On this basis, using case study method, from the perspective of the theory of value chain, the company's internal and external value to the xinjiang economy activities in detail, outline the xinjiang economy company build industry value chain model, summed up the economy in xinjiang company advantages and disadvantages of the existing building industry value chain model, while make full use of its advantage to realize my own shortcomings, and then puts forward the optimization of industry value chain strategy, path selection and a series of security measures.