| With the rapid development of mobile communication technology, the emerging and spreading of smart mobile devices like cell phone or tablet PC, mobile new media APP appeared in large numbers. Applications’content become even more rich. Mobile applications are emerging which involve in news, entertainment, business, life and personalized service. They constantly develop into a new economic growth point, and prompt a rapid development of mobile Internet industry.These APPs especially news APPs make people’s life changed a lot and have a great impact.After summarizing previous scholar studies, these papers will take from the typical news application of mobile new media——"CCTV News"APP and comprehensive other news APPs, I will make a systematic analysis from the perspective of communication about its aspects, features, audiences, effects, etc. Mobile new media news APP includes text news, photo news, video news and advertisement. APP has mobile portability, diversified real-time interactivity, digital communication technology, diverse content, personalizing design, and commercial operation of the market and so on.News APP simplifies the way of people access information and changes people’s behavior. It is conducive to the formation of citizens’ right to speak, but also to promote the integration of the news media industry and economic benefits.It is also worth noting that the mobile new media news APP is also facing a number of developmental limitations. For examples, confusion of information arrangement and classification, which is because of imperfect technology; the missing "Gatekeeper"; the not enough depth of content; restrictions of communication signals and discharge fee; advertising forced push and other issues.As a new media, mobile new media news APP has a broad development prospect. In the new media era of digital technology rapid developing, mobile new media APP, especially mobile phone’s news APP has a tremendous impact to people’s daily life.It not only changes people’s cognitive style, but also changes people’s behavior. It is for us to open up new access to information, to simplify and facilitate our lives, it is a new media revolution with development potential which can not be ignored. |
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