Southern Weekend Cultural Supplement Of Media Publicity Strategy

Cultural supplement is one of the long tradition of Chinese newspaper page Settings. Theory at the beginning of the sprouting, is the binder of literature interest, spirit appeal and newspaper operation. In subsequent development, the pursuit of the cultural function and style also occur with varying degrees of transmutation. Under the background of new media attracting people’s eyes but presenting fast-food culture and the traditional media, the legacy and gradually marginalizing, this thesis based on the domestic famous newspaper southern weekend supplement and its culture as the research object, according to the characteristics of the domestic media development and circumstance, to supplement "culture" as a cut, according to the characteristics of the domestic media development and circumstance, taking supplement "culture" as a cut, aims at exploring the media publicity strategy and the method of expression of cultural dimensions, in order to benefit our newspaper on media publicity strategy thinking and expression."The public" this category has different meanings in different history and different environment. This thesis combs the concept of "public" context, and elucidates the commonality of western scholars representative thoughts.Around the southern weekend cultural supplement media public expression of history and strategy, it has carried on the thinking. This thesis is divided into four parts. The first part is the introduction of the whole research of this thesis. The second part is the media publicity of theory analysis. This part expounds Chinese and the western public relevant theory, defines the media publicity.The third part is the history of the southern weekend cultural supplement and the public in the expression of cultural dimensions analysis, as the emphasis and difficulty in this thesis. The fourth part is the supplement of southern weekend culture expression of public cultural dimension analysisand evaluation and enlightenment to the development trend of newspaper supplement.Based on public related theory in China and west, and the cutting-edge research and practical exploration of the southern weekend supplement history culture, supplement of southern weekend culture media dimensions and characteristics of public expression. Hope that this thesis summarized the exploration efforts and views for development of China’s media publicity and observation vision to provide to the construction of socialist culture.