| "Chinese Characters Dictation Competition" was hosted by CCTV and booming the whole 2013 summer for its segment of the program and differentiation of production concept. From sociologists to the general audience for this television show launched an unprecedented hot. Whatever it is a win-win of reputation and ratings or innovative themes and technology have achieved an unprecedented breakthrough. Also broke the domestic production of the usual mode of television of "Happy Camp ", "Happy Girls’ sound, Happy Boys’sound ", "If You Are the One" and the bias of buying foreign copyright of this "ism". It has "counter-attacked" a lot of the same period of the old variety show Just relying on a simple schedule set, simple stage design, ordinary suspense participation, and no big stars, no big investment. At the same time, it also convey the charm of handwriting Chinese characters and the significance of heritage of Chinese traditional culture.Based on analyzing the two cultural contest type program of "Chinese Characters Dictation Competition" and " Hero of Chinese Characters",From the fiery broadcast of puzzle Contest class program,the character of race, the morphological characteristics of the program,the program’s analysis of the operation strategy and the cultural reflection to proposed to the meaning of exploring and the revelation of current entertainment program. Making some Comments and suggestions to the sustainable development of China’s television programs. |
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