The Propagation Characteristics Of Chinese Characters Competition Program Research And Development

In2013, CO sponsored by CCTV and Chinese State Language Work Committee,in Chinese CCTV integrated channel (CCTV-1) and Chinese CCTV science andeducation channel (CCTV-10) broadcast simultaneously large Chinese characterscompetition program "Dictation Assembly of Chinese Characters", since the broadcastwill set off a wave of "Chinese characters boom", by all sectors of the communitypeople the national attention, caused about Chinese characters writing and culturalheritage of the hot. This not only makes the audience of Chinese characters cognition,at the same time, the program group also through the program production, programcontent connection details clever, realize the transfer of civilization and spread thecorrect values.In this paper, starting from the case of "Dictation Assembly of ChineseCharacters "program,"Dictation Assembly of Chinese Characters" of successfulreason, program characteristics, audience psychology, tries to show the specificresearch on success factors, and analyses the impact brought about by the program, inorder to summary the Chinese characters contest program mode, Propagationcharacteristics of this kind of program, the problems and the future development trendof thought, cause loss of traditional culture under the background of quality in thecultural program over entertainment, how to realize the transfer of knowledgeintegration, culture and physical and mental pleasure spread target.