The Study Of The Role Of Party Organ As A Helper In The New Pattern Of Media

In recent years, in advantage of its convenient, fast, interactive, new media such as the Internet, mobile-phones and so on, develop rapidly. The traditional media pattern has been broken. And, the new media pattern has gradually formed in our country. In the new media pattern which is in a variety of media forms coexist, the party organ is facing unprecedented challenges.On the one hand, the party organ is necessary to undertake the task of political propaganda, but also to go to the market; it is necessary to cope with competition within the newspaper, but also to respond to different forms of media competition. The party organ has been encircled in the multi-level, multi-media. On the other hand, with the further deepening of social reforms, the various social conflicts are more obviously. Faced with the current social environment, it is so important that the party organ undertakes its social responsibility. Thus, the mouthpiece of the party organ should be based on the nature, maker sure and strengthen the role of its service and supervision. In the new media pattern, the party organ should enrich its roles. In particular, the party organ should be the role which is a "helper". As a "helper", the party organ could undertake the party and the people's social responsibility more better, and it can have more readers. Finally, the party organ can success in the media market.Under the new media pattern, the article chooses the "Jiangxi Daily·the party organ help you do" column which is from April 1, 2014 to March 31, 2015 to study the "helper" of "Jiangxi Daily". This article is divided to five parts: The first part, define some important concepts in the study, such as "the party organ", "the new media pattern", the helper"; then, an overview of relevant research about "helper" role and "news of helping" at mainland and abroad; and introduce the idea and the methods in the study. The second part, by introducing the column's background?profile and affect, summarizing the current situation of "Jiangxi Daily·the party organ help you do" column and its features. Through the study of the "helper" in its origin?necessary and feasibility, the third part studies the role of the party organ as a "helper" in theories. The fourth part, select the "Jiangxi Daily·the party organ help you do" column as study samples, and construct the samples in categories to analyze. This part mainly analyzes the "helper" in "the party organ help you do" column from the column's position, the topics, editorial practices and the reports' affects. From the column's content, brand and methods, The last part provides the "Jiangxi Daily·the party organ help you do" column with some suggestion to be a more better "helper".