The Difficulties And Solution Methods Of Party Organ Supplement At Present

Since 1990, especially in recent years, China's social changes and innovation in news industry has created a powerful network. As a result, the network is presenting a great impact upon the traditional news industry. Despite of many favorable policies given by various levels of governments, Party Organs still trapped in the corner of fierce competition.This thesis systematically studies the supplements of China's Party Organs. Combining the theories of Journalism, Communication, News Editing and Psychology, it tries to find out the essential factors that baffled the development of the supplements of China's Party Organs.With an analysis on the supplements of People's Daily and Guangzhou Daily and an study on industry environments, self-advantage, social psychology, reader and historical experiences, this thesis summarizes the rules that needed to reclaim the vitality of the supplements of the country's Party Organs, and provides thoughts and experiences for further studies and renaissance of the Party Organ supplements.