The Study Of Development Of The Party Newspaper's News Apps

With the rapid developing in mobile network and smartphone technology, news Apps have been holding the high ground of new media, News Apps only provided news at first, then extended to "news+service" in multiple fields, the identity of receivers from "readers" into "users". In 2014, the party newspaper has been encouraged to develop news Apps by status policy, so that party newspaper's news Apps sprung up in a short time.Party newspapers is a kind of traditional media, it is no accident to enter the news Apps market, in the process of digital transformation, Party newspapers has made a series of efforts and finally fixed in a news App. Party newspaper is not a "zero" news organizations, it inevitably has a lot of problems:the traditional physical limit caused policy dilemma, production leads to trouble, lack of UE and marketing experience, we discussed party newspapers's news Apps current issues. This paper argues that newspaper news client is not just a news delivery platform, in the current market environment it is more like a product. A product should have more personalized experience, interesting content, user-friendly operation, it is no longer an upload issue audible, but broke the traditional rules of communication, the boundaries of time and space, let the user community involved in the production of content anytime, anywhere. Four aspects of newspaper news clients should, first, change the strategic planning, development of vertical depth of ACE program; second, optimizing news content, the more diverse information channels; third, improved user experience, is to step up communication with the user four, changing business models, establishing the long-term mechanism of marketing as well as professional management team.