Research On The Development Of Personalized Customization Of News And Information APP

With the advent of the new media era,the era of big data has also been quietly.In the multitude of information,people want to get more information,will depend on the news media.However,the traditional news media dominated the time has gone,new media and interactive way of spreading gradually attract more and more audience,news app arises at the historic moment.In recent years,the rapid development of news and information APP,but inevitably encountered a bottleneck in the development of news and information APP homogeneous development of the situation.As a news and information APP users,the majority of the audience is more inclined to read access to information at the same time,enjoy the exclusive personalized custom services.With the further development of electronic technology,so that every news APP users can enjoy a unique service has become possible.Theoretical basis,practical significance,research contents and research methods;the second part mainly expounds the connotation of news APP customization and development for origin,APP news customization development trend and necessity,introduces successful cases abroad customization development strategy-"Flipboard";the third part mainly elaborates the development situation of China's news APP"ZAKER" and in the customization development and some strategies;the fourth part of the "ZAKER" compared with several big news in China APP,ZAKER analysis of advantages and disadvantages;put forward prediction and suggestions of the fifth part of the development prospects "ZAKER" in the future.In this paper,the theory of "media is the message" and "use and satisfaction"theory.This article possible innovations is from the user's point of view of study of news information app,to explore what is the value of the user experience?What kind of news app users like,what kind of news app competitive?The personalized news app development trend,whether effectively help app stand out in the fierce competition?The nowadays very popular news app zaker "as the research object,open up the a research news app personalized customized development of new ideas.Since there is not yet a mature research on the development of personalized information APP,this thesis attempts to contribute to the development of news and information APP in the future.