The Behavior Research Of The Users Of News And Information Sending Platform ZAKER

Social, mobile phones(mobile Internet) today constantly filled with people's daily lives, whether it is work and study, or recreation, phone(mobile Internet) are actor increasingly important role, it can be said that people become indispensable companion. As smart phones continue to emerge and promotion, accompanied by not only diversification phone features, in addition to all kinds of mobile phone application software(APP) after another, their coverage also extends to people's senses, various psychological position. By the end of 2014, mobile reading platform APP phone users in the use of the second highest proportion, 10.8%, second only to the game class APP(14.3%). Visible, mobile phone users to read the trend is intensified. "ZAKER" As a smart phone push information platform APP a leader in using the user more information as to push the platform APP rising star, it does have many advantages for other information platform to learn.In this paper, information push platform "ZAKER" as the starting point, by studying its development process, the current situation, found that compared to other information platform push its shine, highlighting its advantages, combined to push information internet users use(information layout process, letter dissemination activities, choreography and communication and innovation) to show ZAKER excels. Analysis of the layout of its users personalized custom, social interaction and shared fun, from the user's usage share channels, the dissemination of results ZAKER unconventional design for ease of use and simple to focus on analysis, and discover their shortcomings and deficiencies. Hope to use the research and writing of this article, to help ZAKER evergreen is not bad in the state of mobile reading platform in the APP, and prospects for its future development. This article consists of five chapters, the first to do is introduction and literature review, research background and significance. Next to do is to elaborate a common problem at this stage of the information platform push exist, analyze the relationship between the user's behavior and information platform push, followed draws main protagonist ZAKER, analyze its contents and layout information dissemination characteristics, described its development process and the various stages and main characteristics of the final evaluation and obtained excellent media industry recognition. The third part into the focus of this article, this section describes the main information platform push ZAKER user behavior characteristics and usage analysis, analysis from the user population, the use of behavioral analysis, analysis of user behavior three aspects ZAKER user preferences behavior. The fourth part is written ZAKER how to fit the majority of product design consulting platform to push the user's behavior and affect the user's behavior from the aspect of anti-dialectical exposition ZAKER. The last part is the conclusion summarized ZAKER at this stage to point out some deficiencies exist, user behavior resulting in its progress, and its future prospects.