A Research On The Development Strategies Of China Female Radios On Converged Media Generation

Under the time background of media fusion, since the media broadcasting station, car radio and Internet emerging media such as aggregation platform for traditional radio has injected fresh blood and into new vitality. With scientific and technological progress and the development of economy, people listen to radio programs by the radio before gradually developed for mobile phones, tablets, computers, car radio mobile terminals, etc. Radio gradually focus, professional, and constantly into people's lives, the content of the broadcast is no longer a fleeting, can network storage, people can listen to it anywhere anytime. The change of the mode of production also comply with the media and broadcast, pay more attention to the program content, improve program quality and taste. Typed programme, listening to the context of fragmentation, big data analysis is an inevitable trend in the development of radio programs customized push.Focus make radio to precise marketing users, and form a brand effect, can realize with the new media brand value of the operating profit. Radio as a professional women and typed radio, under the age of financial media, how to keep stable development is the focus of this paper. The subject field of study involves communication, broadcasting, radio and television management, and many other areas of interdisciplinary content integration, has a certain challenging.Fusion based on the medium environment, from the perspective of feminism, the female broadcasting development prospects,female broadcasting development strategies, such as content, topic selection, the host quality aspects as text analysis, to study the female broadcasting media value and development strategy, summary of female broadcast content around women interested in emotion and life experience, choose the topic high participation of the selected topic, focus on cultivating the comprehensive quality of female radio presenter and from the perspective of feminism, operational Suggestions are put forward, on the one hand, is conducive to establishing the image of women in the field of media and improve women's social status, on the other hand helps to enrich the content of female radio and lead women broadcasting development.