Study On The Construction Of Prefecture-level Television Media Crisis Management System

In China's TV media, prefecture-level TV media is a large number of teams and occupies an important position in the social organization. However, prefecture-level TV media development is not always smooth sailing, facing many crisis.Prefecture-level TV media should be aware of that crisis situation and crisis events would result in grave damage to their own interests and image, so the television media organizations must carry out its own crisis management, establish a good crisis management system, to ensure its long-term and stable development.In fact, the crisis management of the media has entered into people's research field of vision, but it lacks the strict sense of the system. To conduct the thorough research to the prefecture-level TV media crisis management, not only can promote the prefecture-level TV media crisis management level of ascension, will also provide a reference for nationwide media crisis management.Based on prefecture-level TV media in China as the research object, on the basis of literature study, questionnaire and interviews for research object, using public management, crisis management, journalism and communication, such as multi-disciplinary knowledge, provide comprehensive qualitative and quantitative research on subject.According to research needs, this paper through the literature review at home and abroad are summed up the research situation of crisis management, media crisis management, in sorting out the crisis, crisis management and crisis management system and relevant concepts, on the basis of defining the connotation of prefecture-level TV media crisis and crisis management, analyzes the main characteristics, types and sources. Then through questionnaires and interviews found that prefecture-level TV media crisis management exists uneven level of consciousness, imperfect internal mechanism not to live, the structure of the organization, lacking the ability to perform, problems such as resource reserves.According to the problems, first proposed the prefecture-level TV media theory and principles of crisis management system construction needs. Secondly from philosophy and cultural shaping, organization guarantee, system guarantee, etc, put forward strategic level of crisis management system construction. Moreover, according to the periodic characteristics of crisis management to build out of the crisis management system on the level of strategy. In the end, strategic level and strategy system combined with an efficient system of crisis management system construction results.In addition, the assessment of suggestions are put forward for the construction of the system, and in view of the system development, system operation and operation effect for the design of evaluation index, and uses the analytic hierarchy process(AHP) to calculate the weight of every index, finally give the evaluation of the note. Hope that through this crisis management system construction, service more media.