| This paper is the study of a comprehensive network media archives public image,using quantitative and qualitative methods designed to build a network based on media theory grounded in comprehensive archives public image model,a clear comprehensive archives public image elements,identify strengths and shortcomings of the current environment archives in image building for the future of image archives to provide some help to shape.This study is divided into the following areas.First,this paper introduces the research background,purpose and significance,research status clear on the subject of the paper,which made research ideas,research priorities,difficulties and innovation.Finally,research methods text.Second,the definition of related concepts.Summary comprehensive archives,public image and the public image of the concept of comprehensive archives,a clear object of study,proposed a comprehensive network media archives public image characteristics,to determine the public image of the construction principle.Third,research methods and procedures.In grounded theory as the theoretical basis of this paper,research,aid for the Nvivo10 software,through open,relational,selective coding three steps in the comprehensive archives come online media public image of the initial model.Fourth,image archives constitute a detailed analysis of the elements to construct the interconnected network and the impact of media images in the archives full model.Fifth,the Strategy.Proposed network media archives image-building areas that need improvement and attention places according to the actual situation,to create a new image in the public eye.Sixth,inadequate and outlook studies,analyzes deficiencies and areas for improvement in the course of the study,proposes comprehensive archives based on the public image of research grounded theory is a new attempt,the research is still in its infancy,in the future Research needs to be improved,hoping to provide some help to the actual work. |
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