| In recent years,the rapid development of the Internet has accelerated the growth of social media technologies for mobile clients.As one of the representatives of social media,WeChat has a very high coverage rate and has become an indispensable part of our daily life.WeChat changes the way people communicate and get information in daily life and makes people's life more convenient.In 2012,WeChat launched the function of WeChat public account,laying a solid foundation for the coming of "we media" era.WeChat public is just like a lighthouse,radiating light to all around.Through a platform,it can release information in a wider range and become a more convenient service mode.Nowadays,the integrated archives can make use of the WeChat platform to provide efficient and wide range of archival services and better publicize archival culture and the integrated archives itself.This combination of old and new modes is the best way for the comprehensive archives to develop new services,which greatly promotes the development of archival information services.In the past literature,most of the existing WeChat,microblog analysis,the combination of comprehensive archive research content is relatively scarce.Therefore,this article research Angle of view to focus on comprehensive archives WeChat public,WeChat public,actually also is a kind of system,thus using the Technology Acceptance Model TAM(Technology Acceptance Model,analyses factors that influence the user intention to determine the final impact factors,from the perspective of multiple factors,the comprehensive archives WeChat platform combining its own Settings and operating conditions,provide targeted Suggestions for the development of comprehensive archives,but also to study after giving some reference Suggestions.Based on TAM model,this paper introduces perceived risk,perceived interaction,network externality and perceived interest into the meta-model,and elaborates the above theories and relevant research results.In this research,the 5-level likert scale was first used to design questions for each variable in the model,and a questionnaire was designed based on this.A total of 345 valid questionnaires were obtained through online survey.Then SPSS19.0 was used to analyze the reliability of the obtained research content,and AMOS24.0 was used to verify the hypothesis model.Finally,it comes to the conclusion that there are five factors influencing users' usage intention: perceived ease of use,perceived usefulness,perceived interactivity,network externality,and perceived interest.The influence degree of the five factors is ranked in order.In the conclusion and Suggestions of the fourth part,five Suggestions are put forward from the perspective of five factors and combined with the actual operation of WeChat platform of the comprehensive archives.Finally,it is hoped that the final analysis results of this paper can provide theoretical and practical enlightenment for the research on the WeChat platform of the comprehensive archives and the factors affecting the users' willingness to use the WeChat public account of the comprehensive archives. |
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