Optimization Research On The Distribution Of C Daily In Guangxi Amid New Media Age Challenges

With the fast development of digital technology in new media age, newspaper distribution is facing more and more serious challenges. At the end of 2013, "Lloyd", the world's most antique newspaper, announced to the world that it would stop printing supply and start the digital distribution. Nowadays print media and new media are all coming into the "feudal hegemony" in the Warring States period. In order to actively respond to this situation, the media are competing for capturing more readers.Distribution is regarded as the lifeblood of the newspaper, and also the main battlefield on which all medias fight with each other. As the new media gives a powful pounch on traditional media, the press is urged to work out how marketing strategy could be applied to integrate resources and finally improve the distribution.Setting C daily as a sample, the paper intends to explore the development path of traditional media in the future and puts forword the optimization measures based on a general analysis in which influence factors. main misunderstood business models and management strategy are involved. Meanwhile, a feasible solution was broungt out for the station bureaus of C Daily which would no doubt facilitate its distribution business.