The Innovation Path Of Full Media Reporter 's Transformation

It has been many years that the transition from the traditional media to omnimedia. As the most important element in the media, reporters must change themselves with the transition of the traditional media. The reporter’s transition has made some progress on the technical side. But with the continuous development of the omnimedia, this simple and one-sided transition encounter the double attack of the reality plight and self-limiting. It is very urgent that to find the new transition path.With the deepening of our understanding of the omnimedia, we realized that there is only one successful path of reporter’s transition. The successful path is to build the omnimedia reporter’s core competitiveness. The core competitiveness is the guarantee of successful transition. It includes many connotations. To an omnimedia reporter, build the core competitiveness needs to do from three aspects: the way of thinking, the professional skills and the knowledge structure. As the same time, It needs that the university and media linkage to build the platform. Of course, reporter’s strive is also the important factor.