The Insurance Industry E-commerce System

In recent years, with the rapid development of Internet technology, network has already become an important part of People's Daily life, in the Internet to buy insurance because of its convenience and unique visual, more can easily be modern recognition and acceptance. With the rapid development of domestic insurance industry, heavy service, rely on services, than the insurance service network marketing era is coming, e-commerce to increase insurance sales approach and flexibility, the development of e-business insurance is the demand of the world insurance industry development trend. In B2 C e-commerce, considering the long-term insurance e-commerce system planning and construction, to study ways to establish customer self-service insurance electronic business service platform, for different customers, channels provide self-service differentiation function, for the enterprise itself provides the integration of mass data processing capabilities and professional services. For individual customers with intelligent and heuristic shopping experience and self service functions, effective viscosity increase customers.E-commerce system based on J2 EE technology B/S structure, using MyEclipse9.0 platform, the front desk page using Jquery and CSS page design, use Java language to realize the background logic, indirect interactions, using WebService, Socket implementation system application Orcale database as a powerful data support system. To modify the traditional core business system, can make it compatible with insurance e-commerce system related to the accounting data, reducing the impact on the internal management system. Build open insurance e-commerce payment platform, flexible to cope with all kinds of bank interface and third party payment interface, and can carry on the organic integration with internal funds management, implement a full range of cash management. With the new Internet technologies, to provide underwriting, claims, and to expand value-added services. Planning, adjust insurance electronic commerce and the existing core business of hardware and software deployment, ensure data security, under the premise of transaction security, system security, provide high performance services, implementation of internal and external data, services, the smooth docking.This paper implements the insurance e-commerce platform construction of "take the customer as the center" of the electronic commerce system, in order to build a "comprehensive, combined sales service" for the characteristics of the "one-stop" financial insurance platform, realizes the user insurance consulting, insurance products, insurance policy inquiry, insurance claims, complaints feedback and so on the whole life cycle of financial insurance online service system, realize the car insurance, car insurance, insurance and other financial products sales and service in one of the new comprehensive financial insurance service channel.