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Research Development Network Report

Posted on:2017-07-26Degree:MasterType:Thesis
Country:ChinaCandidate:X B DuanFull Text:PDF
GTID:2348330485476489Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
With the momentum from the media and other new media, more and more powerful, content is king news manufacturing principles is being constantly impact or even be broken, the depth of coverage of many traditional media gradually decline, which tells us whether the network media depth reports about to be replaced? As we all know, online media have advantages and promote advanced network technology innate, no doubt to the development of network-depth reports provide a good opportunity. But the fact is not the case, on the status of development of the network to sort out the depth of coverage, analysis, we can clearly see that the depth of coverage in the development of the network to a certain extent even encounter difficult or embarrassing situations. Thus, we have the responsibility and obligation of the development situation of the Network Report for a detailed analysis to determine the cause and countermeasure development problems and expect the network to better depth reports made little practical advice development.Network Report on the integration of traditional text-depth reports, pictures and videos symbol symbolic manifestation forms of new media as a whole, with hyperlinks, dynamic, interactive and compatibility characteristics. Network Report on the development of its own advantages and network technology in the information age that meets the sea quantization audiences "know and find out why they are" in demand, but also to build brand column for the network media, to build a solid audience from to its proper role. On the status of development of the network to explore the depth of coverage, I found the experience and problems exist, specifically in the one hand, content is king depth reporting network meet the psychological needs of the audience, to some extent, can play to increase website News attraction and the role of public space culture, is an important means to accomplish brand column; but on the other hand, is the current depth of network coverage there are still some deficiencies, coupled with the smart phone's message opportunities and challenges of the next movement and reading e-depth reports on the network trend brings, its growth rate is far behind the pace of development of network media itself. Mainly in the slow update speed of the article content, news, taste is not high, so to play any multimedia advantage becomes a disadvantage, the lack of personalized service reports. This paper argues that these should be less than perfect, online media planning should be from topic depth reports, in the form of various reports, editing and other aspects, according to the actual situation of the network media, the advantages of traditional media and online media features and advantages of organic combined, then explore a kind of more reasonable, more innovative, more depth can be reported in the form network audience accepted. Even if the current depth of network coverage difficulties still exist, such as capital, technology, policy and other aspects of the quality of communicators, although the road is tortuous, but the future is bright, we also believe that with the deepening of research depth network coverage, network depth reports will inevitably become more mature and perfect.
Keywords/Search Tags:Network Report, problem, the reason, Countermeasure
PDF Full Text Request
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