An In-depth Report On "The Helpless Decline After The Peak—The Cold Thinking Behind The Status Quo Of The Magazine"

This article presents in the form of deep coverage,in the process of writing with their own past in the "READERS"magazine observation,and use in-depth interviews with survey methods,depth analysis and coverage of the reality of the decline of the peak of'readers"magazine.The China Journal Association conducted a large circulation journals in the statistical table,"READERS" for 15 consecutive years ranked top ten list in China's top circulation magazine.In 2006,its circulation have been 10 million,and they called this "miracle";2012 "READERS" magazine monthly circulation of 7.5 million,the continuous 12 years had become the largest circulation in China.When the Internet has change the media structure,the magazine which has created the "READERS"phenomenon,facing what problems now?What are the reasons for these helpless statue?Where is it go?The domestic publishing industry and the majority of' readers are quite concern about.This article is trying to compare past and present,choosing the glory of the past and the current decline in all aspects as a starting point.Combined with the times and the media environment,making readers understanding the background stories of this magazine.At the same time,suggests the future development of“READERS”magazine.The instruction of words attached after the article,which include the creative process,the illustration of the interviewing process as well as the thoughts and acquisition in the process of writing,present the works in a more direct and comprehensive way.