The Study On Problem And Countermeasure Of The "financial" Investigative Report

Recently, the demand of economical field information transmission is increasing with the economic development in our country and various financial magazines have developed. The <Financial>, founded in 1998, gradually achieved the status of the lead. Recalling the <financial> development history, we can see that the financial investigative report its significant growth. But after 2003, investigative report has less influence than before. For a long time <financial> investigative reporting mode of production has already taken shape. The greatest impact, among all articles in <Financial>, was exposing the dark side of the investigative report. Learning from the leader is a common method and research on the successful media is the important contents of media field research. So we analyze the content setting, conclude, circulate mechanism and object on the base of characteristic of the analysis and investigative report, and find that extra large style distinctness and orientation dark is the problem sticking point.In this paper, we analyze the drawback about <financial>, and attempt to reflect existing condition and current problems of whole investigative finance report. We analyzed the reason in the third part. Under the influence of economic crisis, the main reason is that <Financial>'s elite line has became literary line. To solve the problem, we have presented the solution in the fourth part. In the end we analyze the <Financial> investigative reporting space for development from the investigative reporting in three aspects:selected topic, style, and target, pointing out the attention to person.