Study On Evaluation Of University Library Wechat Official Accounts Based On AHP

With the increasing improvement of mobile Internet Technology and the rapid popularization of intelligent mobile terminals, all kinds of new applications based on mobile Internet continue to rise and change the daily life of mobile Internet users. WeChat as a mobile instant messaging software quickly became the popular and influential star mobile application by relying on the large customer relationship chain of Tencent QQ. WeChat Official Accounts that launched on the basis of WeChat is an important function module, and now it has been widely used in many fields such as government agencies, enterprises, education, finance, news media and so on. More and more university libraries have also begun to provide WeChat services to innovate the way of communication between readers. However open account is easy but good service not, because of the differences of acknowledge and resource in different universities, the development and service quality of University Library WeChat Official Accounts is different in the initial construction and operation stage. Facing all kinds of problems, it is necessary to evaluate University Library WeChat Official Accounts scientifically for exploring promotion solutions.The paper proposed an evaluation system of University Library WeChat Official Accounts through literature researching based on related research results integrated, and concluded. Specifically the study determined the value of all evaluation index by using AHP. Then we selected 5 University library WeChat Official Accounts of Anhui Province for demonstration evaluation research. After collecting users’satisfaction scores by questionnaire forms and scientific statistical analysis, we try to explore the strategy of improving user experience of University Library WeChat Official Accounts.The innovation of thesis is to take University Library WeChat Official Accounts as the evaluation research object and propose the evaluation system for University Library WeChat Official Accounts based on AHP. The paper mainly consists of six parts:the first chapter introduces the research background and meaning, contents, methods, ideas and innovations. The second chapter mainly introduces the domestic and foreign research status of the application of social networking platform for academic libraries, especially WeChat services, and summarizes the related concepts involved in the project. The third chapter proposed the evaluation index system of University Library WeChat Official Accounts based on reference and summarized the existing evaluation research, including 4 first class indexes and 19 second level index and the index were corresponding to the interpretation. The fourth chapter introduced and applied AHP to calculate and reflect the importance of different indicators for the evaluation of objectives, constitutes the evaluation system model of University Library WeChat Official Accounts. The fifth chapter which is also the core content, we selected 5 University library WeChat Official Accounts of Anhui Province for demonstration evaluation research and put forward corresponding suggestions. The sixth chapter is the summary of this study which introduces the research results, shortcomings and future research work.