Research On The Dissemination Of Intangible Cultural Heritage In Social Media

The intangible cultural heritage is an important part of the excellent traditional culture of China as well as a precious spiritual wealth of the Chinese people.It is the duty of every citizen to protect the intangible cultural heritage and maintain the cultural diversity of the world.Chinese preservationists have realized the important role of a correct and extensive dissemination in the protection of intangible cultural heritage,but the communication effect is still not satisfactory.However,the Internet era has brought new opportunities,and social media has injected new vitality into the spread of intangible cultural heritage.This paper discusses the significance of the transmission of intangible cultural heritage,analyzes the feasibility and necessity of using social media dissemination,summarizes the current situation and the existing problems of the communication of intangible cultural heritage in social media,trying to find out the corresponding solutions,which will provide reference for the future spread of social media in the protection of intangible cultural heritage.