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The Design And Implementation Of Shenyang Unicom Group Customer Management System

Posted on:2016-08-29Degree:MasterType:Thesis
Country:ChinaCandidate:X M JiaFull Text:PDF
GTID:2348330482467527Subject:Software engineering
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Shenyang Unicom attach to China Unicom. As one of the three major telecom operators, it offers fixed-line telephone, broadband, cell phone, information service and junction line etc. With the presence increasing and the competitive atmosphere of the market, we should do better in marketing, then at the same time we should find a strong support by managing page clients, and by developing system to implement key account management for marketing.Major clients is the main source of Shenyang Unicom income. It has been a competitive focus in telecom industry that recognizing and fighting for major clients. Now the clients of China Unicom are divided into group clients and individual client by property and income. And the sales department is also divided into group client department and individual client department. The main income of telecommunication enterprises is from group client. It has been a competitive focus in telecom industry that recognizing and fighting for major clients. At present China Unicom client management system can't effectively distinguish, so we can't do the targeted marketing. This widen differences in professionalization and elaboration of modern marketing. As a result, we absolutely should consider the requirements of these kind of the enterprises seriously.Group clients management system of Shenyang Unicom, its design and operation is based on PHP and LUMEN. This system is taken software engineering method in design process. As the guidance of software is engineering, we should establish the objective and designing each link at first. Second after classifying the requirement, analysis and argument, we will design entirety and each link. At last we will code and test the system. Under the analysis of the demand, the entire management system and each module are disassembled, then making the entire design meticulous and making the design and each link more detailed and designing the database. Last but not least, according to the design, coding the group client and testing the system. Combining our enterprise's requirements and actual demand, we develop the utility software for group client department and group client management. This software is researched by five aspects, the basis of capacity, the capacity of production, the capability of the supervisory, control regulation of the Internal.
Keywords/Search Tags:Key Customer Management, China Unicom, Systematic design, PHP
PDF Full Text Request
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