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Under The Context Of Media Convergence The Deconstructive Analysis Of Network Making Video Narrative

Posted on:2016-11-08Degree:MasterType:Thesis
Country:ChinaCandidate:Y W LiuFull Text:PDF
GTID:2348330479955786Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
From 2005 to 2015, making the video narrative from its first appearance in the public to the blossom, has gone through ten years. In this decade, Internet earth-shaking environment has changed a lot. The UGC(user generated content) begins to go to the age stage, the traditional “media recipients” in mass communication is also actively developing in the media of "media contributor". Making the video narrative as a member of the audio-visual media, fully participates in the advance of the tide of the age of the Internet society. With the grassroots, civilian, day-to-day work, personality's expression, it fulfils the current needs of the audience to participate in social media environment.At the same time making the video narrative also has become an important fashion carrier of the audience describing life picture, pouring out feelings aside, revealing personality. But under the environment of media convergence, making the video narrative is not simple constrained by uploading the narrative itself, but audience participation's commenting, sharing, and forwarding also constitute a narrative link further. And these narrative behaviors are not only a story, but also show a three-dimensional display of contemporary network citizens' atmosphere of culture, consciousness of thinking and values on multilayer surface.This paper starting from the Internet ecological environment of media convergence,incision on the theory of deconstructive narratology, makes a detailed analysis about the video's narrative perspective, the structure of the characters, plot, dialogue, the narrative time and space and does a multifaceted interpretation about the way of dialogue, the channel of communication and narrative mode. Besides it fully uses the postmodern narrative angle, starts from narrative characteristics of the “decentralization”, “unfinished”and “subversive”, and attempts to put forward new problems and countermeasures of a new era of video narrative.
Keywords/Search Tags:Making the video, Media convergence, Deconstruction, Narrative
PDF Full Text Request
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