Audience Research On Older People Dating Reality Show

In recent years, large amounts of dating reality shows appeared on the television screen such as "If you are the one", these shows mainly focus on young people between20 and 35 years old, paying less attention to the emotional appeal of single older men and women. However, “Peach blossoms are blossoming” in Economic Channel of Hubei Television is a dating reality show which offer service for the single men and women over the age of 35, thus presenting different characteristic in this surrounding. The show started on March 1, 2013, maintaining the top three ratings in golden period of the weekend of wuhan from 2013 to 2014 for two consecutive years.Through literature retrieval, the author found that previous scholars for dating reality show research is given priority to youth dating reality shows, and usually take” If you are the one "as the analysis of successful case. Some scholars often analyze program mechanism and context settings in theoretical aspect, and some scholars focus on the practical level to point out successful factors or the social effect or solution to the dilemma of program. These researches often take dating reality show as their study object, rarely consider the problem from perspective of the audience. On the research methods, there are more qualitative researches than quantitative researches, and few scholars carry out empirical investigation in reality dating shows.This study uses the combination of quantitative and qualitative research methods,from the perspective of “Use and Gratification Theory” in communication study and the“Intimate Relationship Alternative Theory” in sociology, in order to analyze the content and audience of the dating reality show “Peach blossoms are blossoming”.The study found that participants between 41 and 50 years old men and women hold the highest success rate in the program, which own kids or not have no significant effects.Meanwhile, people who work in similar professional types are more likely tomatch, which refers to the point of view in the book of "Intimacy Relationships" of Sharon S.Brehm, that happy couples are very similar to each other in various aspects.In terms of audience, female people who share low qualification, working in service industry and married with children are the most enthusiastically audiences, they think that the biggest attraction of this program is authenticity and serviceability. They watch this program to passing the time, relaxing and entertaining, discussing with others,meeting the emotional and communication needs and gaining intimacy from TV, thus making up for their emotional loss in real life.