| According to statistics,in 2016 Jiangsu TV variety show ratings list after 7 years of "If You Are The One" program is still the highest in the forefront of the list, "If You Are The One"program Jingjiubucui proved once again that the market reaction of reality TV dating shows is good TV development management mode to industry can become a new profit growth in TV media along with the society, a large number of "men" and "3S lady" phenomenon, this topic will become the topic of dating a continuous hot, this also indicates that a TV dating show there is a huge development space. "Peach blossoming open" reality dating show is Hubei, launched in 2013 in Hubei local TV programs, initially only for more than 35 years in the aging population because of blind, easily, programs and humorous, won the praise of the local audience, and launched the"peach blossoming open" the youth version. Aiming at the young age of 35 blind people, it is worth mentioning that the "peach blossoming open" program is the only one among the provincial TV stations broadcast two times a week in the dating show, "peach blossoming open" program is long-term in the Hubei variety show ratings in the forefront of the reality show, through the exploration and development program for many years, "peach blossoming open" program has developed from a simple model of platform and advertising, upgrades become the platform of AD? Taiwan industrial development model,currently around Peach blossom open program to create the industry has been under the professional marriage magazine, dating clubs, etc.. This paper chooses Hubei, the "peach blossoming open" reality dating show as the research object, carry out the relevant discussion on the development of TV industry chain, mainly consists of five parts, the first chapter is the introduction. This part mainly expounds the research background, research significance and innovation, combs and summarizes the relevant research literature at home and abroad,and the research ideas and research content are introduced; the second chapter is the summary of relevant concepts and reality TV industry chain and development theory, mainly introduces the TV reality show, the theory of industrial chain related, reality TV industry chain structure; the third chapter is the analysis of the "peach blossoming open" program and the program of the industrial chain, mainly gives a brief introduction of "peach blossom blossoming open" program and its industrial chain, to carry out the survey on satisfaction of audience, and to analyze the survey data, the conclusion of the investigation conclusion; the fourth chapter discusses the "peach flowers to open" chain development program industry suggestions respectively from the brand marketing, innovative program form, expand communication channels,vertical extension of industrial chain etc. The four chapter puts forward some suggestions and opinions. The fifth chapter is the conclusion. This chapter mainly summarizes the research achievements of the thesis, points out the insufficiency of the research, and puts forward the future research direction. |
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