The Research On The TV Media Wechat Public Platform

We Chat public platform is a functional module on the basis of We Chat launched by Tencent Inc in August 2012.It integrates thinking interaction of Internet, convenice of intensive platform, friendly exchange patterns into one,which enjoys great popularity.We Chat public platform is a functional module on the basis of We Chat lau nched by Tencent Inc in August2012. It integrates thinking interaction of Internet, convenice, of intensive platform, friendly exchange patterns into one, which enjoys great popularity.Every television media,from satellite TV channels, TV columns to certain departments of TV channel, even large-scale activities, programs broadcast by seasons, makes full use of new media channels. They all have opened accounts on the We Chat public platform. Through interaction and promotion to attract users to subscribe to the public p l a t f o r m.The public platform will deliver content to their subscribers before or in the process of live time.We Chat public platform of TV media shares general characteristics of common We Chat public platform.However,it has its own specific rules.Through literature analysis of the problems in the researches of We Chat public platform.This paper try to describe operation rules of TV media We Chat public platform with sampling analysis of We Chat public platform of TV media.It owns a certain theoretical significance in systematic analysis of We Chat public platform of TV media.It owns a certain theoretical significance in systematic comb of present situation, problems and strategies of the TV media We Chat public platform in the thesis, meanwhile this thesis hope to provide TV media We Chat public platform in this thesis hope to provide TV media with practical reference value for the application of We Chat public platform.Considered with the amount of reading and number of points praise the author describes the TV media We Chat public platform for the pattern of “CTV news leader, three strong, in the media reaches of the gap is not big, slightly sluggish down stream”.Therefore, from each step the author extracts several central or provincial TV channels We Chat public platform as analysis samples.By analyzing samples from aspects of communication contents,communication forms, communication effects and interactive activities, the author find that We Chat public platform focus on their own brand communication in the message texts, and tend to choose original contents with promotion of public relations.In the view of communication forms, the more messages the platform pushes, the more activities it has.In the view of communication cycle, communication frequency of message texts conform to the rules of television programming. Graphic combination is one of the main forms of the texts of the message, meanwhile the message texts are accomp anied with a variety of interactive activities and unique interactive speeches.Based on these macroscopic and micrososmic rules. The author analyzes operation rules of TV media We Chat public platform, including identity dissimilation of communicator, separ ation of contents from platform, hide of user account, growing status of users and closed communication flow, hide of user account, growing status of users and closed communication flow, which provide new perspectibe for TV media We Chat public platform. Therefore, this thesis proposes five operation strategies: we should attach importance in identity change of communicators, focus on content production, expand marketing channels, actively guide audiences and monitor communication effects.