Research On The Operation And Dissemination Of The WeChat Public Platform Of "Golden Wheel"

In 2011 We Chat was born.With the uni versal application of We Chat,the We Chat public platform also followed.this context,Mongolians began to use their own Words to operate the Wechat public platform.The “A ltan hurd” Wechat public platform born under this background.This article takes the “Altan hurd” We Chat public platform,which is one of the Monglian We Chat public platfoems,as the research object,and makes a comprehensi ve analysis of its current status,operating conditions,communication ststus,achievements and shortcomi ngs and future development directions.The paper is made up of three sections,introduction,main part and conclusion.The i ntroduction illustrates the cause of the selected topic,the meani ng of the topic,the research status and research methods.The main part is divided in to four chapters,the fist chapter Mongolian We Chat public platform and the “A ltan hurd” We Chat public platform.The second chapter analyzes the positioning,operation and management,operati ng methods,operating characteristics and profit models of the “Altan hurd”We Chat public platform.The third chapter analyzes the dissemination content,transmission methods,communication characteristic and audience of the“Altan hurd”We C hat public platform.The fourth chapter summari zes the achievements and shortcomings of the“A ltan hurd”We Chat public platform and puts forward some suggestions for its future development direction.Conclusion made summary to full text.