Research On We Media Type WeChat Public Platform Content Communication Measures

With the development of the Internet, people are no longer limited to a single way of traditional media. Dramatic change and constantly updated of social networking space spawned more convenient and new model of Internet. The past traditional media replaced by new media. Under the conception of new media, the mode of transmission of we media is created. The access to Information is no longer just rely on the traditional linear model of one-way transmission. It developed into a kind of similar to the "schools of thought contend" in the warring states period. The birth of media makes everyone can take the microphone to reveal his own attitude towards life and values, all kinds of new form of the media also constantly refresh the infinite imagination. In the midst of this, a media platform derived by We Chat- WeChat public platform became the most famous of these. WeChat public platform phyletic,various and complicated, of which the we media class WeChat has dominated the important role in the public. The public operators on the platform find a free land to express their suggestions and recommendations. In this platform also gestates countless people who have their own unique ideas and wanted to record their words and phrases. They don’t like traditional media has a unique background, but they found themselves in the space. "Suzhou V Life" is a typical we media WeChat public platform.This kind of WeChat public platform how to survive in the we media platforms and how to stand out in many of the same type WeChat platform is the main research content of this article. We through discussing the media growth process and the background of the classification, targeted to analyze “Suzhou V Life” communication behavior. Through analysis the aspects such as its main body, content of detailed, we want to find Wechat platform how to make themselves better in the internet age. Seemingly minor details are more enough to attract a large number of fans. This article selects two months during the period of the 2015 WeChat content as the research sample and analyzed the details though selection strategy and communication strategy. And through the analysis of the series, explore its advantages and disadvantages in the process of operation and provides the certain reference significance for other same type platforms.