Research On The Content Operation Strategy Of Public New Media

With the rapid development of new media communication technology and the micro-blogging,micro-public communication is also emerging,penetrating into all aspects of public daily network life.In today's public information organization and information organization,Play the most important information carrier,but also bear the public interest organization and the public communication bridge role.The advantages and disadvantages of the new public media as well as the flexibility,efficiency,transparency and no threshold of the traditional charity activities have well complemented the shortcomings of information release,fund raising and fund arrival in the traditional charitable organization activities,and mobilized the community Of the resources,the accumulation of the power of China's huge netizens,smart and light to the form of public welfare and social media as the main soil of the transmission path,so that public welfare as a public welfare.In this context,the major public organizations and network platforms are actively for the development of public media to make a useful attempt.This article as a case to analyze the true love dream public welfare foundation,in the traditional public welfare organization on the basis of the use of micro-blogging micro-h5 h5 and other new media means to enrich their own information communication channels to expand the scope of communication and organizational influence,Forbes 2016 China Charity Fund List "and" interface in 2016 China's most transparent public service new media list "on the second and first,but at the same time with the development of other areas of relatively new media compared to its content is still operating There is a considerable shortage,this article to love the dream of public welfare foundation,for example,the study of public media content management strategy,mining real love dream public welfare foundation of the new media content operations for the entire public welfare new media reference.This paper is divided into seven parts-the first chapter "Introduction",the background and significance of the study,the scope of the study,the current research situation at home and abroad,the theoretical basis of the research,the research content and research methods,the innovation of the research.The second chapter "true love dream public welfare foundation of the new media content operation status",from the official website,micro-blogging,We-Chat three platforms to monitor and sort out the current love dream public welfare foundation of the new media content operation status,The foundation.The third chapter,"True love dream public welfare foundation of the official website of the operational difficulties and countermeasures" from the site of the relevant operational indicators and content analysis analysis,come true love dream Foundation in the content of the site on the operation of the difficulties and shortcomings,This is based on the development of countermeasures.The fourth chapter "true love dream public welfare foundation micro-blogging content operation difficulties and countermeasures" from the micro-blogging content source and forwarding statistics and the micro-blogging media matrix analysis,come true love dream public welfare foundation in micro-blogging content operation On the resulting difficulties,and accordingly put forward micro-blogging content operations to enhance the strategy.The fifth chapter "true love dream public number content operation difficulties and countermeasures" from the subscription number of content positioning and distribution strategy analysis,come true love dream public welfare foundation in the We-Chat public number of the contents of the operation of the plight,and as a basis Suggestions on Improving the Operation of Public Numbers.Chapter 6 "The meaning of the content of the real love dream of the operation of the new media development of the significance of" from the whole,the analysis of the real love by the dream of the public welfare fund business characteristics shown by the public welfare of new media content operations trends,make full use of the existing new Media communication technology,so that large data,live technology and social games for the public to promote the production of new media content,while the entire public service for the development of new media content to provide reference.The research on the operation of the new media content of the public welfare aims to discover and solve the problems existing in the operation of the new media content of the public welfare,and to provide the new platform advantage and channel advantage for the new media in the new media era.Through the content of the real love dream public welfare foundation Operational analysis,the development of China's public welfare media to provide a realistic and meaningful reference.I believe that from the content operation to enhance the public influence of new media,it is necessary to have a complete content management planning,accurate audience positioning and project positioning,but also a large public vision to broaden the topic of public welfare,but also to combine the current communication Technology,the use of good community platform,live platform and large data technology,combined with the public resources of their own organizations to improve the audience's awareness of the concept of non-profit organization brand,so as to expand the influence of the organization to stimulate the public behavior of the audience.