Socialization Of Enterprise Group Research Communication Capacities Of Chinese Web Contents

With the continuous development of Internet technology, the update of mobile devices, further deepen enterprise group socialization. In this paper, the integrated use of literature analysis, questionnaire investigation, statistics and other research methods, from the perspective of enterprise group dynamic development, first of all, set the definition of enterprise group and its socialization; Secondly, this paper discusses the present situation of enterprise group socialization and form of expression; Once again, summarizes the pattern of enterprise group socialization; Finally, this paper discusses the enterprise group in the realization of the dynamic mechanism and development trend in the process of socialization.Vanke weekly TaoCheng newspaper and journal of SOHO tabloids is a very typical three kinds of enterprise group, based on the three content classified statistics, found that they represent the three classic mode of enterprise group socialization:for directional publications, the industry newspapers, become a social public media. As directional publications in the socialization process, the enterprise group also need to concern group outsourcing business development.Socialization of enterprise group embodied in:first, socialization of content. Content is given priority to with enterprise information to give priority to with social public information, from single to multiple contributions; Second, the form of socialization. Issued by the traditional media primarily to give priority to with new media, access to the free to pay for; Three, the function of socialization. From the enterprise internal information to gather information to provide socialized information service platform, by contact with enterprise users to cultivate corporate clients.Socialization of enterprise group's internal motivation is because under the current situation of the weak in the traditional marketing effect, content marketing comprehensive rise, so as to promote the process of socialization of group; Socialization of enterprise group of external pressure mainly comes from the correlation operation and the expansion of media caused damage to the market of fair competition, enterprise cause rebound in the unfair competition environment, promote the socialization of enterprise group; The material basis for the socialization of enterprise group from the development and popularization of the Internet, it provides a free and open platform for the medium of a third party. Further development of enterprise group socialization may cause enterprises since the media everything with the new trend in the media everything.