| The development of information technology has led to the continuous development and innovation of communication technology, which has influenced people’s life style,thinking mode and interpersonal relationship. Every update of communication technology will bring new opportunities and challenges to the ideological and political education as a required course in Colleges and universities.In the media age college students are learning from daily life to be branded with the imprint of the times, facing new opportunities and challenges, the ideological and political education workers began to face up to the influence of College Students’Ideological and political education from the media. General secretary Xi Jinping in the December 8, 2016 meeting of the National Conference on the work of Ideological and political education pointed out that the ideological and political work in Colleges and universities, to for things, because sometimes, because of the situation and new.Therefore, the ideological and political education workers must closely follow the pace of the times from the media, the initiative to adapt and accept this new thing from the media,in the face of the new situation and actively take new measures and new challenges under the new situation.Since the media in novel ways, provides abundant information resources, equal communication and convenient life for college students by the way of learning,followed by the era of pace students welcome, therefore, since this new media into the ideological and political education, not only to enhance the ideological and political education of college students targeted to college students’ Ideological and political education methods and contents are done with the times, to improve the effectiveness of Ideological and political education and the quality of the students, plays an important role. However, it is necessary to realize that the use of the media to the education work, will increase the difficulty of Ideological and political education,ideological and political education work will face more problems.Based on the literature summary, the use of college students to grasp from the media and the ideological and political education for development from the media and the situation, and whether there is the possibility of the combination between the media and the ideological and political education of college students two of the inquiry, further discusses the feasibility of the use of the ideological and political education since the media. Therefore, facing new opportunities and challenges,educators should fully understand the value from the media, since the media will actively apply to work and teaching, change the education idea, make full use of the media hold lots of information resources platform, improve the channel construction of Ideological and political education,timely update and enrich the content of education, will the media literacy education into the university curriculum system,constantly improve the campus network public opinion supervision system. At the same time, all sectors of society actively create conditions for the social practice of college students, and constantly optimize the practice of education environment,innovation and practice of the path of education. In the new era, the media will be integrated into the ideological and political education of college students, and effectively improve the effectiveness of Ideological and political education. |
