Research On The Development Path Innovation Of University Ideology And Politics In The "Micro Era"

With the continuous innovation of network information technology and the rapid rise of micro-media platforms,micro-media represented by microblog and WeChat gradually pushes people into a new era--"micro-era".The ideological and political education under the"micro age"development is the era of opportunities and challenges,"micro age" has greatly improved the efficiency of the ideological and political education information dissemination,represented by weibo,micro letter of micro medium has the characteristics of effectiveness and interactivity,fast speed and sharing,has realized the full coverage of ideological and political education in colleges,full penetration and integrate all the way,which brings opportunity to the development of ideological and political education,laid the ideological and political education development in our country the basis of the path of innovation.At the same time,we also want to see the "micro age" for the development of the ideological and political education has brought new challenges,"age",under the background of information dissemination has many characteristics,such as fragmentation,one-sided,make the ideological and political education is more and more scattered,the spread of information dissemination and mixed led to the development of ideological and political education is faced with various negative factors.Under the background of”micro-era",the task of developing ideological and political education in colleges still has a long way to go.The ideological and political education of college students is a complex systematic project with strong era.The ideological and political education in colleges must firmly grasp the micro The development law of the times,fully understand the characteristics of contemporary college students’ psychological needs and personality development,constantly broaden the micro-platform of ideological and political education development,analyze the various problems arising from ideological and political education work in the new era from different levels,and explore A new path suitable for the development of ideological and political education in colleges.Under the background of "micro-era",college ideological and political education workers must review the situation,accept new things,broaden new ideas,grasp opportunities,and strive to find more close to the times,close to life,and close to the new ideas,new methods and new paths of college students.