Research On Ideological And Political Education Path Innovation In Universities From The Perspective Of Media

With the development of electronic information technology,the continuous progress of science and technology,and the gradual popularization of mobile Internet,China's mass communication is increasingly showing a general trend of cross-media convergence,and now has ushered in a new era of media integration.The emergence of integrated media brings new requirements and challenges to ideological and political education in colleges and universities.It is necessary for The Times to make full use of the advantages of integrated media to innovate in the path of ideological and political education.On the basis of summarizing and summarizing the existing literature,this paper summarizes the scientific connotation of integrated media,explores the theoretical basis,and clarifies the relationship among integrated media,ideological and political education,and ideological and political education path innovation.From the ideological and political education function of financial media,combined with the media radar function,education function,cultural function and the functions of consensus guidance,analyzes the financial media horizon,ideological and political education present situation and the existence question and its reason,mainly is the ideological and political education in colleges and universities use the concept of media need to improve,the content should be rich,the ideological and political education in colleges and universities use the spread of the media need to broaden the channels,students' consciousness of integrating media need to improve,and explore the relevant improving methods,puts forward feasible innovation path,the ideological andpolitical education under the financial media horizon theory innovation,content innovation,method innovation,the college students' independent innovation,The aim is to provide innovative research ideas for ideological and political education in colleges and universities,so that ideological and political education can be improved more effectively by using integrated media platform,and ideological and political education can play a better role in educating people.