Symbols Applied In The Visual Image Design Of Social Work Agencies

In developed countries,the specialization level of social work professionalization is very high and the development of social work agency is mature.In China,due to the special historical factors,the development of social work started relatively late,the specialized professional level is low.But the government,public and countries pay attention to the innovation of social management system,the public is eager to social work institutions to provide quality services.Have a good image of social work institutions is a significant topic,is a response to the government social for social work institutions strong.Social work's image of institutions and personality characteristics of comprehensive strength is a strong social discrimination.The image of social work organization is consisted of mind identity,behavior identity,vision identity.Visual image convey the spirit,concept,and values through specific visual image system in a planned way accurately and effectively.Some nonprofit organizations have a strong sense of visual image design,such as,Caritas Hong Kong and HOPE VI of America.They pay attention to the application of symbol in the design of visual image.Have a good image of social work organization can promote the concept of positioning development goals,integrate social resources,choose reasonable management operation mode,build management system.And in this way can effectively promote the formation of the social work organization personality traits and sustainable development.Domestic social work institutions tend to ignore the visual image construction and the important value of intangible assets.The visual image design consciousness is weak image communication channels of a single organization and management ability lack of social work element layout is not perfect institutional environment.Use symbols related knowledge to shape social work institutions visual image has become the inevitable requirement of era development.Domestic social work institutions are necessary to study successful experience of non-profit organizations,such as,Caritas Hong Kong and HOPE VI of America.Initiative to meet the challenges of the new media era,by strengthening the consciousness of visual image design,broadening the agency transmission channel,optimizing management mode,shaping good image,building humanistic work environment,etc.