Research On The Competition Strategy Choice And Implementation Of X Network Education Service Corporation

Nowadays, the rapid pace of development of the domestic economy and the era of knowledge economy accelerated, prompting companies to manage increasing demands talent, training the growing market demand, many service personnel have participated in online education, in order to enhance the level of education and knowledge reserves. In the implementation of the national “Modern Distance Education Project”, the formation of open education network and build life-long learning system in the background, online education has become an effective way to enhance the quality of the people, improve education levels, to achieve the desired employment,therefore, the rapid development of online education industry. At the same time, competition is intensifying. How to maintain a competitive edge in the competitive landscape requires scientific and reasonable competitive strategy.In many domestic enterprises began to expand online education services under the background of network competition for students of education, X online education services firm hope that through their own internal and external environment, summed up the advantages and disadvantages of the theory of competitive strategy through the use of online education for X service company's competitive strategy research. In this paper, the X Network Education Services Depend on the NPC is the Internet's first completely online universities teaching, theory of competitive strategy through the use of X network services company research. First, PEST method from four political environment,economic environment,social environment, technological environment of each of its macroeconomic environment,using five forces competitive model were from suppliers, customers, potential entrants, existing competitors, substitutes five factor analysis of its business environment, building external factors matrix analysis on this basis; secondly, based on the current development X company's analysis, the development orientation, funding, students, the professional setting, curriculum, teaching resources, teaching methods and other aspects of human resource management of the company's internal environment analysis, and then build internal environment factor evaluation matrix; again, in the company's market positioning and elaborate X development goals, based on a combination of internal and external company in which X environment SWOT analysis, and then analyze the feasibility of X company's three basic competitive strategy, finalized adopt different focus strategies; Finally, the differentiation strategy focused on implementing measures, from optimization of the organizational structure, improve the management of human resources, the development of core products, attention to brand building, six innovative business model and to focus on channel and propaganda put forward concrete implementation of targeted measures.