The Research On The Development Trend And Problems Of Artistic Electronic Commerce In China

Art electricity business in the domestic development has been more than ten years time,Before 2011,under the leadership of traditional auction trading model,the amount of market transactions in China's art market increased year by year,Nerveless,the role played of Chinese art electric business are not obvious.However,in the case of China's traditional art auction market downturn during the year of 2012,the Chinese artistic e-commerce market has shown a contrarian up and rapid growth trend.It shows that the growth potential of China's artistic e-commerce market gradually emerged,has an important role to achieve the transformation and upgrading of China's art market.The paper takes the development of the Chinese artistic e-commerce trend and its development problems as the main research object.On the one hand,to start with its development background,the development process,the development status quo,the development question,the development trend and the significance,analysis of the major bottlenecks in the development of chinese artistic e-commerceart deeply.On the other hand,through the analysis of the domestic representative of the art of electricity business case,to start with its development process,art category,operational characteristics,plate composition,profit model point of view,summed up a suitable for the development of China's artistic e-commerce effective solution.The main conclusions of this paper are as follows:(1)Artistic electric business is a new type of art business model which is in line with the "Internet +" trend of cultural policy,and the research on its development trend proves that China's artistic e-commerce is promoting the future art The Effective Way of Market Development.(2)The development of China's art electric commerce is mainly affected by many problems such as lack of talent,serious homogenization of marketing routes and imperfect laws and regulations presently.It needs to use Internet marketing thinking,big data management,and build new ecological chain,To promote the effective development of artistic e-commerce.The innovation of this paper is as follows:(1)The paper analyzes the development trend of the artistic e-commerce in China by using the data analysis method through the researchand analysis of the art market statistics,(2)It find out the main bottlenecks in the development of Chinese artistic e-commerce and put forward an effective solution through the combination of literature and case studies.