Research On The Innovation And Development Of Jiang Xi Tourism Performance Under The Transformation And Upgrading Of Tourism Industry

In recent years,with the development of tourism,people’s demand for cultural and creative tourism continues to rise.In addition,China provides a good environment for the integration of tourism industry,which makes the development trend of tourism performance market very good.Tourism performance projects emerge in an endless stream,forming a number of well-known tourism performance brands.With the continuous and rapid development of China’s tourism performance market,there are inevitably some problems,such as uneven quality,high degree of homogeneity,strong commercial atmosphere and high production cost.Based on the transformation and upgrading of tourism industry,this article explores the development process,current situation,characteristics and other related problems of Jiangxi tourism performance products,and at the same time,in view of its existing shortcomings,such as low brand awareness,inadequate publicity,lack of cultural connotation and so on,seeks for corresponding improvement measures.First of all,this article conducts a comprehensive study on domestic tourism performance,combing its origin,overall development trend and main types,and conducts a PEST analysis of the development environment of tourism performance.Secondly,through the analysis of the development process and current situation of Jiangxi tourism performance market,it is found that it has the characteristics of large investment,high production cost,multi-cultural collection,relatively single type,immersive development,the use of high-tech means,big brand participation,and the combination of famous artists.At the same time,case analysis and questionnaire survey are carried out for representative Jiangxi performance products,and relevant statistical analysis is carried out for the collected data,so as to get some problems.Then combined with the characteristics of the tourism performance market in Jiangxi Province,the relevant solutions are put forward.This article takes the transformation and upgrading of tourism as the research background,and makes a comprehensive study on the innovation and development oftourism performance products.At present,domestic research on tourism performance mostly focuses on large-scale and well-known projects in developed areas of tourism.In this article comprehensive research is conducted on tourism performance in Jiangxi Province.while this paper takes Jiangxi tourism performance as the research object to carry out a comprehensive study,and at the same time,it carries out two well-known tourism performances in Jiangxi Province,i.e.the moving live performance "dream home" represented by Huizhou culture,and the theme park "bright moon forever" represented by moon culture,the case analysis of art products has certain significance of innovation and filling in the blank.Based on the latest data and statistical charts,this paper analyzes the tourism performance from macro to micro,from common to individual.In addition,the author tries to find out the corresponding countermeasures for the problems of tourism performance in Jiangxi province in order to provide some reference value for the transformation and upgrading and sustainable development of tourism performance in Jiangxi Province.