A Study Of Visual Image Design For Commercial Catering Space

Commercial catering space is one of the important parts of urban commercial environment.It is also a place where people like to go in their daily lives.Therefore,qualities of the environment such as commercial catering spaces have a direct impact on their daily lives.With the development of social materialism and human civilization,requirements of people to consume at commercial catering places are no longer just to meet basic conditions of dinning environment.It raises concerns of the quality of the spatial environment for spiritual needs.Visual image design as an integral part of a commercial catering spatial environment owns functions of dissemination on information,enriching spatial visual effect and so on.Therefore,researches on visual image of commercial catering spatial design have the certain practical significance.This research mainly studies on design methods and design rules of visual image design for commercial catering space.First of all,it summarizes existing theoretical results and research status quo by using theoretical analysis method.It would also put forward on the lacking of theories and research on the system design method of current visual image application in commercial catering space.Then through current concept of commercial catering space and visual image,this paper aims to define its research scope of visual image design for commercial catering space,and to distinguish from other visual design cases in commercial catering space.Afterwards,this reach analyzes related theories about visual expression in space from theories of psychology,communication studies,aesthetics,and semantics.By enlightening research method through summaries,it concludes basic research method via a variety of theory combining with semantic framework for consequent stage of actual design research.Among cases of drinking place,this paper investigates rules of visual image design and methods of drinking places combining with proposed basic researches.By examining rules,principles and standards,attentions are paid on the design of visual image after observing related case studies,and theories of psychology and semantics as well as from two main aspects of content and visual elements.Visual elements are discussed from two aspects.They are color and graphics.The visual image color semantic theory is deepened and examined through the way of questionnaires and color histogram analysis.This paper concludes the basic process as a model standard of visual expression comprehended by analyses to visual image design for commercial drinking places where semantics are transformed into graphical characteristics and colors.As a result,characteristics of visual image are collected and combined with factors of design principle,and spatial semantics can be expressed appropriately to customers.Through a practical case scenario,the process is applied and verified.Finally,this paper proposes the process to enhance meaning and visual effect for visual image design.