Design Research Of Brand Visual Image In Catering Space

With the rapid development of the social economy and people’s continuous pursuit of material culture,the catering industry has been continuously refined,and catering brands focusing on a certain category have sprung up like mushrooms after a rain.In order to show their unique style,these brands often combine their brand visual image with their catering space,hoping to achieve the integration of brand design and let consumers have a deep impression of their brands.Although there have been many relatively complete design cases for the design and application of brand visual image design in the actual catering space,there are still some inflexible application of the brand’s visual image design elements in it’s catering space,and the ductility is not strong.and other problems,which has resulted in the ambiguity of the output of brand cultural concepts,which is also one of the important reasons many brands face in the communication of corporate culture.In this article,the author analyzes the current situation of Come wonka’s current brand visual image in it’s catering space,analyzes the shortcomings of it’s design,and takes this as the starting point of the design.In the preliminary investigation,the author conducted an all-round design analysis and summary of the three well-developed tea brands of the same category in recent years.Secondly,conduct a market questionnaire survey on customers,and then analyze the emotional value demand between customers and brands.Through the above research,the author combines some design semiotics theories to carry out innovative design and transformation of Come wonka’s brand visual image design,and create a Come wonka brand visual image that meets the fashion aesthetic needs of young people.design.And try to improve the recognition of it’s catering space among similar brands through design,and provide certain reference samples for other similar brands.