Research On Visual Image Design Of Zhu Xiaoguo Hot Pot Catering Brand

The area under the jurisdiction of Shijiazhuang City is an area with an early development of human civilization and a particularly profound cultural heritage.Such as the Warring States period of Zhongshan culture,is an important link in the historical and cultural context of Shijiazhuang,but also after the Gaocheng Taixi merchant culture and a brilliant culture that attracts world attention.In the long process of historical development,Shijiazhuang has formed a distinctive life culture,folk art culture,architectural culture,religious culture,etc.,which have provided rare materials for modern art creation.Of brand visual image design concept,design content and so on were summarized,and the temperature in Japan potherb shabu shabu,Singapore’s concentric ruyi copper hotpot brand image design case is analyzed,and on the basis of classifying domestic hotpot brand,respectively analyzes the chain hotpot,star class,geography class chafing dish is tasted,the brand image design case of traditional hot pot are analyzed,and points out that the hot pot restaurant brand visual image design design homogeneity,such problems as lack of brand culture connotation;Then this article introduces the Zhu Xiaoguo brand,Zhu Xiaoguo hotpot brand concept,hot pot,on the basis of market analysis,combined with the case design experience for reference and existing problems,this paper formulated the Zhu Xiaoguo hotpot restaurant brand visual image design,including brand orientation,avoiding homogeneity,pay attention to the cultural connotation of brand visual image design;We should also adhere to the principle of closely related to regional culture,unified visual elements and unified system,and carry out specific visual image design practice of Zhu Xiaowang hot pot catering brand.