| Street mobile catering is a ubiquitous and common way of catering supply in people’s lives.It is also an important part of the commodity economy and meets the catering consumption needs of a large number of people.At this stage,mobile catering is still in the stage of low-end catering consumption,lack of brand management,and there are still many problems in management and visual expression,and its future development direction has attracted the attention and attention of today’s society.With the advent and development of the branding era,street mobile catering is facing a good development opportunity to transform to branding.This article cuts from the perspective of visual design,takes into account the trend of street mobile restaurant branding,focuses on the visual design issues in the process of branding,and proposes the theory and methods of mobile brand design to explore the future development of mobile brand design possibility.The article first analyzes the many conditions that promote the transformation of street liquid catering branding from various aspects such as meaning,current situation,and advantages;secondly,through the analysis of the relationship between visual design components and consumer visual contact points,from the existing visual design problems Summarize the three key areas of its image unity,visual quality,and identification characteristics for in-depth research;finally,put forward the visual design thinking and methods in the transformation of street liquid restaurant branding.This article intends to create a brand sense for street mobile catering through visual design methods,and promote the brand transformation of street mobile catering,so that it can take the lead in comprehensively upgrading the visual image design before completing the brand system construction,and establish a visual competitive advantage. |
